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It’s true: drawing a crowd is a key component of a successful trade show. Attracting the masses is a great way to ensure your message is delivered to many people, but it’s also important to have a plan that gets that message to the right people.
VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.
Must Read Articles
Activation intended to appeal to the millennial demographic needs to be designed as an experience they won’t easily forget. To do just that, let’s go back to basics and consider the five senses:
February 20, 2017 By Dayna Gilchrist
The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer
A popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.
November 14, 2017 By PR Newswire
Every January, the world's greatest gadget makers hightail it to Vegas to show off their latest tech efforts in hopes of being one of the buzz-worthy cool kids at CES. This year would be no different in that sense, but certainly 2018's Consumer Elect
January 21, 2018 By Jonathon Ronzio
VideoBooth Inc. teamed up with Swisher Sweets last week to give emerging hiphop artists a platform to prove why they should be on stage at next years Pack Nights!
October 17, 2017 By Dale Iannuzzi