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Get Your Free Creative Brief Template

Get Your Free Creative Brief Template

in Promotion Marketing Agencies, B-to-B & Direct Marketing Agencies

When it comes to attending a trade show, it's crucial to plan ahead. This means thinking through every detail of the show and your presence there.

Article Arca Test

Article Arca Test

in Fairs/Festivals

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4 Ways to Captivate a Trade Show Audience

4 Ways to Captivate a Trade Show Audience

in Designers & Builders, Event/Experiential Agencies, B-to-B & Direct Marketing Agencies

It’s true: drawing a crowd is a key component of a successful trade show. Attracting the masses is a great way to ensure your message is delivered to many people, but it’s also important to have a plan that gets that message to the right people.

An Interview with an Experiential Marketing Vampire

An Interview with an Experiential Marketing Vampire

in Event/Experiential Agencies, Social Media Partners, Event Execution & Operations, Advertising Agencies

VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.

Must Read Articles

The Millennial Experience

The Millennial Experience

Activation intended to appeal to the millennial demographic needs to be designed as an experience they won’t easily forget.  To do just that, let’s go back to basics and consider the five senses:

February 20, 2017 By Dayna Gilchrist

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

The Fourth Annual Edition of the Mega-popular Event Technology Landscape has Been Released by Cramer

A popular, simple guide for exploring the hardware, software, and services for event planning, venue and space management, general sessions, breakouts, activations, audience engagement, and more.

November 14, 2017 By PR Newswire

Three Big Experiential Tech Takeaways from CES 2018

Three Big Experiential Tech Takeaways from CES 2018

Every January, the world's greatest gadget makers hightail it to Vegas to show off their latest tech efforts in hopes of being one of the buzz-worthy cool kids at CES. This year would be no different in that sense, but certainly 2018's Consumer Elect

January 21, 2018 By Jonathon Ronzio

VideoBooth @ Swisher Sweets Artist Lounge

VideoBooth @ Swisher Sweets Artist Lounge

VideoBooth Inc. teamed up with Swisher Sweets last week to give emerging hiphop artists a platform to prove why they should be on stage at next years Pack Nights!

October 17, 2017 By Dale Iannuzzi