When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter
Today’s consumers are always plugged in, so digital marketing may seem like the easiest way to reach customers. Yet, think about all the advertising messages your audience is bombarded with daily.
If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.