4 Ways to Captivate a Trade Show Audience
It’s true: drawing a crowd is a key component of a successful trade show. Attracting the masses is a great way to ensure your message is delivered to many people, but it’s also important to have a plan that gets that message to the right people. It’s the old “quality over quantity” concept. Trade shows can be an overwhelming place for attendees, and the last thing you want is for your company’s solution to their problem to be lost in the shuffle. So, once the crowd is there, here are four key ways to keep their attention and create a memorable experience to your target audience:
REMEMBER YOUR PERSONAS
Identifying your ideal customer, their problems, and how your company can solve them is a crucial component of creating personas. Understanding this information and working internally to get your team on the same page is a great first step to enacting a persona-focused strategy. A great way to identify your personas on the floor is by developing a series of questions to get to the heart of an attendee’s needs and pain points. Then, you can work to help them understand your company’s unique solution.
KEEP IT SIMPLE
Sure, serving free drinks while a DJ plays will draw people in. But, are they the right people? Can you have a meaningful conversation over said music? Do you even want to have a conversation? It’s easy to think that more is better, but a simple yet memorable experience can be what separates you from the competition. Think about an experience that will keep customers engaged, excited, and even educate them on your offering along the way. This meaningful experience will draw in the right people and keep you on the consideration list when an opportunity comes along.
REMEMBER THE WHY
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