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How To Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
What Is The Current State Of B2B Trade Shows?
Traditional-style B2B trade shows were the best thing for companies to network in their respective industries. However, B2B trade shows showed a decline in participation by the end of 2016 and during 2020 we are not sure when crowds can form again.... Read full article
People Need People, Part 2: Building Emotional Connections
People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article
Guide To Experiential Marketing Roadshows For B2B Brands In 2020
Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article
Virtual Event Sponsorship Ideas
While events are being pivoted to virtual so are the sponsorship engagements. Here are some tips to keep your sponsors engaged.... Read full article
Here For You: Zoom Tips
During these unprecedented times, technology has been a vital tool. We have put together a list of safety tips to keep unwanted guests away. ... Read full article
Here For You: Virtual Team Building
The COVID-19 pandemic has revolutionized the way teams connect and work. With modern technology, it is easier than ever to stay engaged and connected with your employees remotely.... Read full article
Can’t Host Events? Pivot To Digital!
Many company are pivoting their events from live to virtual events. Facebook and Microsoft has announced all their events will be virtual until summer 2021. This webinar is to help companies or organizations who are looking to build on their existing... Read full article
Experiential and COVID-19 – Looking Ahead
As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article