Articles in Marketing Services, Marketing Technologies and Agencies

10 Steps to Prepare for Your Exhibit Experience

When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Mobile Tour Brings the Product to the People

A Case Study: Hands-On Experience for Clients and Prospects... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

Why Your Exhibit House's Account Management Team and Processes Matter

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article

Airstream Alumapalooza: Taking Design Research a Step Further

Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article

Wilson Dow Group Awarded Exlusive Industry Spot on 2019 Best Workplaces List

by Wilson Dow

The Sole Creative Production Agency To Earn Top Scores in Inc. Magazine’s National Ranking... Read full article

Street Team Marketing 101: 8 Tips for Successful Activations on the Road

Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article