Articles in Marketing Services, Marketing Technologies and Agencies

What's More Important: Architecture or Engagement?

There was a time in the events and trade show industry when 3D architecture was king. One of our Account Executives refers to this time as the “Workstation Era.” Back then, he says, the most important piece of design information was to know how many ... Read full article

Design Makes the Difference

A trade show booth is a reflection of the company and the brand. The architecture, the graphics, and the finishes, all come together in the convention hall to provide the backdrop for a memorable attendee experience. ... Read full article

Creating the Ultimate Experience

Real-life examples will help you apply our proprietary i|xperience framework and get the business results you want from your meetings and events.... Read full article

The (Corporate Events) Revolution has Begun

It’s started…traditional lines have blurred, and expectations have changed. The attention span of corporate event and meeting attendees has dropped and engagement leading to action is more critical than ever.... Read full article

Auto Show Expertise Front Page Feature of Drive in Canada’s Daily, The Globe and Mail

“To tell a story and grab your attention is why [automakers] are there,” Kohn says.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

Thinking Big with Print Graphics

Large-scale events need to be vibrant and exciting, and there’s no better way to create buzz than a large-scale branding that commands the space around it.... Read full article

Nine Experiential Predictions for 2019

Some thoughts on things that will impact the experiential marketing scene in 2019... Read full article

Planning Events Is Just Like Cooking

by Andrew Cohn

Planning events and cooking have more in common than you would think. Here are the five similarities we've found between event planning and cooking.... Read full article

Playing with Fyre: Lessons for Event Planners from the Fyre Festival Debacle

by Tracey Goodfriend

Don't get burned planning your next event. Here's what every event planner can learn from the Fyre Festival debacle.... Read full article