Articles in Marketing Services, Marketing Technologies and Agencies

Mapping Masters: DWP LIVE

Interview with Danny Whetstone, President of DWP Live and Projection Mapping innovator, about how it's done well, where it's going and what makes him passionate about Projection Mapping. ... Read full article

Pricing a Pop-Up

Leasing a space can cost anywhere from $5,000 to $200,000, depending on location and length of stay. In general, because Pop-Ups turn landlords' unused space into profitable inventory, brands report leasing space for 40 to 60 percent of the going...... Read full article

Show Stopper: 3M Pushes the Experiential Level With Its World of Innovation

Succinctly and effectively communicating the depth and breadth of a $20+ billion company that offers 50,000 products, while educating and enlightening visitors to 3M’s people, business processes and technologies was no easy task, but 3M’s...... Read full article

Two Pop-Up Case Studies: Ashworth & Palm

The Ashworth Gallery Pop-Up opened in NYC for 10 days during the US Open, including US Open interviews broadcast live from the venue, a retail component, as well as an evening VIP event.... Read full article

Temporary Brand Immersions: Connect with Consumers Where They Live, Work & Play

One day, it's an empty space. The next, it's a beehive of activity. Then, just a week or two, or a month or two later, it's gone. It's called a Pop-Up Experience, and it is a growing form of alternative media.... Read full article

Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.... Read full article

Selling It In: How to Get Company Execs And Employees to Sign on for the EBC

The true power of the Executive Briefing Center as a marketing and sales platform lies in the fact that it often brings together representation from multiple internal groups to provide the customer the most in-depth, informed presentation possible.... Read full article

Experience Design: Tips for Creating an Influential and Visual EBC Environment

First impressions mean everything, and EBCs are no exception. The environment that you design for briefings is representative of the company, its message, its values and what it can do for its key clients.... Read full article

Thoughts on the Growing Role of Pop-Ups: Interview with Jane Hawley, SVP, Sparks

Tell us about your company and what it does. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels exhibit, event...... Read full article

Landing Gear: Boeing Uses a 30,000 Sq Ft Customer Experience Center to Bring Prospects Event Closter to Its Brand and Products

Face-to-face engagement is getting big play across the entire marketing mix at Boeing these days, and it's paying off. The old-school sales approach of inviting prospects to watch presentations and look at mock-ups has literally been thrown away...... Read full article