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Can’t Host Events? Pivot To Digital!
Many company are pivoting their events from live to virtual events. Facebook and Microsoft has announced all their events will be virtual until summer 2021. This webinar is to help companies or organizations who are looking to build on their existing... Read full article
Experiential and COVID-19 – Looking Ahead
As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article
How companies are adapting to help fight COVID-19
by Limelight
Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article
One Pivot Leads to Another and Everybody Wins!
When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article
Guide to Experiential Marketing
If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article
Intent Marketing Inside Out - Gain a better understanding of intent marketing
Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article
Digital marketing trends white paper - Innovations that will impact marketers in 2020
2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article
Tips for Planning a Successful Mobile Marketing Tour
Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. ... Read full article
Guide to Conducting Field Research at Events
Attending a convention or marketing event can be an incredibly lucrative strategy for businesses across a wide variety of industries. It’s also a venture that requires a lot of planning, preparation, and organization to execute successfully. ... Read full article
How To Incorporate The Senses Into Your Next Experiential Marketing Campaign
How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article