Articles in Marketing Services, Marketing Technologies and Agencies

Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.... Read full article

Experience Design: Tips for Creating an Influential and Visual EBC Environment

First impressions mean everything, and EBCs are no exception. The environment that you design for briefings is representative of the company, its message, its values and what it can do for its key clients.... Read full article

On the Record: Briefing Bites from Top EBCS

We have a number of customer technical centers throughout the world, but we didn’t have one here in the United States. Forty percent of our operations are here, and it didn’t make sense that we didn’t have a place where we could bring our customers. ... Read full article

Landing Gear: Boeing Uses a 30,000 Sq Ft Customer Experience Center to Bring Prospects Event Closter to Its Brand and Products

Face-to-face engagement is getting big play across the entire marketing mix at Boeing these days, and it's paying off. The old-school sales approach of inviting prospects to watch presentations and look at mock-ups has literally been thrown away...... Read full article

Pick Your Flavor: The Top Two Pop-Up Environments

Pop-Up experiences are characterized not only by their affordability and their high impact, but also their versatility and flexibility. There is no steadfast rule to the theme, size or scale of a Pop-Up. More often than not, a concept is morphed...... Read full article

Opening Doors: On-Site Tips for What Works & Why

A successful EBC attendee experience requires a variety of elements coming together to create an experience that impresses the customer and moves the dial on business. Three points to keep in mind when you're building the strategy for successful...... Read full article

INSIDE FANFEST: Daytona 500

NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new car intenders, meaning they're people...... Read full article

EBCs: Marketers Leverage Executive Briefing Centers to Engage Customers and Prospects in More Intimate Environments

As prospects have less time to attend traditional trade shows and customer summits, and as brands press on to create quality time with prospects away from the eyes of competitors, EBCs fill the void.... Read full article

6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

Proprietary events are becoming big business, which means if you've been running an event for a while, it's probably time to think about kicking it up a notch. Here are some ways to take your event to help the next level.... Read full article

Seven Keys to Creating Best-in-Class EBCs

In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other...... Read full article