Articles in Marketing Services, Marketing Technologies and Agencies

Thoughts on the Growing Role of Pop-Ups: Interview with Jane Hawley, SVP, Sparks

Tell us about your company and what it does. Sparks is a leading global marketing agency committed to delivering compelling creative marketing solutions that build brand and customer preference across all marketing channels exhibit, event...... Read full article

Two Pop-Up Case Studies: Ashworth & Palm

The Ashworth Gallery Pop-Up opened in NYC for 10 days during the US Open, including US Open interviews broadcast live from the venue, a retail component, as well as an evening VIP event.... Read full article

Pop-Up Interview with Meredith Silbreg of Taylormade-adidas Golf

The 2009 US Open was being held in Long Island, NY, so we selected a space in Manhattan for our Ashworth Pop-Up art gallery.... Read full article

Landing Gear: Boeing Uses a 30,000 Sq Ft Customer Experience Center to Bring Prospects Event Closter to Its Brand and Products

Face-to-face engagement is getting big play across the entire marketing mix at Boeing these days, and it's paying off. The old-school sales approach of inviting prospects to watch presentations and look at mock-ups has literally been thrown away...... Read full article

On the Record: Briefing Bites from Top EBCS

We have a number of customer technical centers throughout the world, but we didn’t have one here in the United States. Forty percent of our operations are here, and it didn’t make sense that we didn’t have a place where we could bring our customers. ... Read full article

Pick Your Flavor: The Top Two Pop-Up Environments

Pop-Up experiences are characterized not only by their affordability and their high impact, but also their versatility and flexibility. There is no steadfast rule to the theme, size or scale of a Pop-Up. More often than not, a concept is morphed...... Read full article

INSIDE FANFEST: Daytona 500

NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new car intenders, meaning they're people...... Read full article

Opening Doors: On-Site Tips for What Works & Why

A successful EBC attendee experience requires a variety of elements coming together to create an experience that impresses the customer and moves the dial on business. Three points to keep in mind when you're building the strategy for successful...... Read full article

6 Tips to Get You Thinking about Upgrading Your Proprietary Events in 2013... and Beyond

Proprietary events are becoming big business, which means if you've been running an event for a while, it's probably time to think about kicking it up a notch. Here are some ways to take your event to help the next level.... Read full article

EBCs: Marketers Leverage Executive Briefing Centers to Engage Customers and Prospects in More Intimate Environments

As prospects have less time to attend traditional trade shows and customer summits, and as brands press on to create quality time with prospects away from the eyes of competitors, EBCs fill the void.... Read full article