Articles in Marketing Services, Marketing Technologies and Agencies

Do Luxury Brands need Pop-up shops?

Ultimately, the retail landscape continues to evolve, and brands and retailers regardless of prestige must change with it, creating omnichannel strategies at the bricks-and-mortar level. HERMÈS is not the first luxury brand to successfully pop-up...... Read full article

How to Pick The Ultimate Pop-Up Location

Pop-up stores may be best known for transforming temporary spaces into high-energy engagement opportunities. Today, though, savvy event marketers are learning that it's not just the environment that makes a pop-up pop. It's the location. To help...... Read full article

Advanced Projection Mapping Techniques

Five tips for taking projection mapping to the next level. The eye-popping visuals and jaw-dropping reactions that projection mapping elicits from audiences are raising the bar for a/v presentations.... Read full article

THE PROJECTION MAPPING 101

Projection mapping is an emerging technology that is breaking all the rules for a/v presentations. That's because with projection mapping, the screen can be almost anything you can imagine. Instead of using traditional theatrical lighting to...... Read full article

Agencies and Brands Connect to Develop New Revenue Streams At Events

Event Agencies are expert at designing rich brand experiences in and around major events. But now, brands are looking for more tangible metrics than eyeballs, likes and hits. Read more.... Read full article

Modular Fabrication + Agency Assets = lower-cost, rapid launch popups

Successful popups require a blend of speed, aesthetic, and quality. Modular fabrication takes care of a lot of challenges, and the ReForm system is top of the list. Read more about why Image 4 chooses this system, how it enhances speed, and saves...... Read full article

Transactional Popups Go Tech

Latest trends in engaging consumers in the event+retail space to drive on-site sales and extend the post-event conversation.... Read full article

Pop-Up Store Scouting

Insights and ideas for creating best-in class pop-up store environments. A broad-brush view of the landscape of experiential, branded retailing.... Read full article

Event + Transactional = The New Retail

Event agencies are becoming the go-to partner for brand experiences. But how about experiential retail? In this Image 4 presentation, we review the retail-event crossover market, discuss current programs, and identify actions Agencies can take to...... Read full article

The Event and Marketing Agency Guide to: Pop-Up Store Experiences

Insights and ideas for creating best-in class pop-up store environments. A broad-brush view of the landscape of experiential, branded retailing.... Read full article