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Proprietary Events Heat Up: Spending on proprietary events on the rise
Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling...... Read full article
Women In Events: A Course In Confidence
A Course in Confidence. Senior Marketers talk about the unique challenges of being a woman in the event industry.... Read full article
Proprietary Events Whitepaper
Cool info and a case study on SAP's Sapphire NOW!... Read full article
Hit the Road: Planning a Successful Experiential Marketing Tour
Are you ready to go out and meet your customers where they are? Read these nine strategies before hitting the road:... Read full article
Pimp My Exhibit
With short attention spans and information overload, capturing mind share and spurring measurable action from trade show attendees is more difficult than ever before. ... Read full article
Design Effective Incentive Programs from the Start
Ten tips for achieving the best results from your incentive program.... Read full article
Imagine Experiential Marketing Without Technology
You jolt up in your bed as your alarm clock rings, pulling you from the depths of a nightmare; a nightmare where the world had gone back a couple of decades, where technology still didn’t play a big part in our lives, and where having a laptop and...... Read full article
Looking for a good book to read? We've got three.
Introducing the Make It…books—our latest thinking in content, events, and marketing.... Read full article