Articles in Content Management Systems (CMS)

How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x

by Limelight Platform

Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article