Articles in Interactive Technologies, Customer Loyalty/Incentives and Marketing Automation

Introducing Impact – the industry’s first data-driven reporting tool

by Elevate Staffing

– Live data insights can help brands to improve ROI from event activations by 35%* ... Read full article

Industrial Marketing Strategies for Enterprise Clients

by Craig Conard

To succeed in a complex and ever-shifting market environment, you need to harness the power of data-driven digital marketing strategies to boost conversion rates and get actual results. Yet, many industrial marketing teams don’t have the tools and re... Read full article

bBIG Communications Named Chief Marketer 200 Award Winner For Third Year In A Row

by bBIG Communications

Despite the Challenges Presented in 2020, bBIG Communications Helped Clients Navigate Obstacles to Expand... Read full article

How Kellogg’s partnered with Limelight to increase Family Reward signups by more than 5x

by Limelight Platform

Following the Maturity Model, Kellogg’s can use the valuable data-driven insight they get from each campaign to continually improve their sampling and experiential marketing efforts.... Read full article

How Canon & 7Communications Agency Leveraged Limelight To Launch The New EOS Camera System in Canada

by Limelight Platform

Canon Canada made it easy & seamless for guests to register for the event, submit payments, choose their shoot location, equipment & receive program info; allowing their guests to have peace of mind that participating in the event would be safe.... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc.

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

How companies are adapting to help fight COVID-19

by Limelight

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article

10 Extremely Creative Experiential Marketing Programs

by Pro Motion, Inc.

Brands must be innovative and creative to attract customers. Pro Motion Experiential Marketing has highlighted 10 great examples of successful creative experiential marketing campaigns. Check out No. 10 - I really love this one!! ... Read full article