Articles in Designers & Builders

Angry Orchard Brings Traditional Cider Back to the US

Angry Orchard wanted to take their iconic tree house on the road to connect face-to-face with customers and create a memorable experience around their brand. ... Read full article

Rock Your Market with Unique Event Experiences

The Glenlivet Distilling Company and Malibu Rum partnered with Craftsmen to create interactive environments that bring each brand's personality to life at the National Sales Meeting and Distributor Conference.... Read full article

Goose Island Beer Company tours the nation with Chicago style

Goose Island Beer Company teamed up with Craftsmen Industries to create a mobile sampling bar that uniquely ties to their Chicagoan roots. There was no better housing for the mobile bar than a vintage Chicago train car!... Read full article

Hands-On Technology with Destination Dell EMC

Double A Labs partnered with Craftsmen Industries to build a futuristic mobile showroom that offers hands-on experiences with Dell's portfolio of technology solutions and enterprise offerings to their consumers.... Read full article

How to Get the Best Responses from a Museum Exhibit Fabricator in an RFP

Is your museum seeking competitive bids for an exhibit? Here's how to craft an RFP that will garner the best responses from exhibit fabrication companies.... Read full article

BizBash Top 1000 People in the U.S. Event Industry

by BizBash

Lacy Maxwell, CEO of Lacy Maxwell Experiential honored in BizBash "Top 100 People in the U.S. Event Industry"... Read full article

4 Award-Winning Museums You Must Check Out

Whether you live near or are traveling nearby, these four award-winning museums tell powerful stories that are worth a visit.... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Designing Memorable Live Experiences

Experiences and memories are made through physical connections with one another, and for brands it’s increasingly becoming a necessary element of the marketing mix. ... Read full article

10 Steps to Prepare for Your Exhibit Experience

When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article