Articles in Designers & Builders

10 Crucial Steps to Prepare for a Successful Trade Show

You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment? There are many variables and complexities involved in exhibiting so... Read full article

The Vertiv Trade Show Progam: an End-to-End Solution

When the new Vertiv brand was unveiled to customers, it was crucial for the change to feel cohesive across all touchpoints.... Read full article

Why Face-to-Face Marketing Needs Buyer Personas

The concept of buyer personas has only been defined since 2002. The practice of building a model representation of a typical buyer, defining their goals, understanding what drives their behavior, and how, when and why they buy is an incredibly...... Read full article

Want a Winning Trade Show Strategy? Try Start, Stop, Continue

You just wrapped a successful trade show event. You are back in your office. All your leads have been distributed to the sales team. You are reconciling final invoices against your budget. But before you’ve had a chance to gather feedback from...... Read full article

VIDEO: How a Customer Experience Center Comes to Life

Vertiv, located in Columbus, Ohio, approached Exhibit Concepts with a specific need: they wanted to transform an existing 1,975 square foot space into a Customer Experience Center. The Center needed to showcase the company’s breadth and depth of...... Read full article

Packing It In: Why Crates Can Make or Break Your Trade Show

At Exhibit Concepts, this has become somewhat of an unofficial motto around our offices. After 39 years in the trade show, commercial interior, and museum industry, we know all too well that every project and each client is unique. When it comes...... Read full article

Why Creativity Matters: The HIWIN Story

We believe creativity isn’t just delivering fresh, innovative ideas to clients. It goes much deeper than that, into the realm of understanding (and anticipating) their needs, interpreting the vision, and offering solutions along the way.... Read full article

Bringing History to Life: The Computer History Museum

To truly appreciate the present (and future) one must first appreciate history. ... Read full article

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? ... Read full article

Why Exhibit House Partnership Matters: The Scot Forge Story

Two years ago, Scot Forge was on an important mission: they needed to breathe new life into their trade show marketing program. What shows should they attend? How could they get a good return on their investment?... Read full article