Engagement First: Why Experiential is the Key to TV & Film Marketing
The fight for audience attention is fiercer than ever and film and television marketers today are presented with a host of new challenges. There are literally hundreds of thousands of hours of content – streaming, broadcast, and in theaters – competing for viewership. It’s no surprise that marketing in the entertainment industry is trending towards innovation and pushing the limits on possibilities through the use of immersive experiential marketing.
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