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How to Be a Model Brand in Times of Crisis
In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article
Enhancing Your Field Sales With A Mobile Roadshow
If you have taken a look at our previous two blog posts about mobile roadshows, you might be forgiven for thinking, “Wait, isn’t this just a dressed up version of field sales?” In fact, there are some similarities between the two. ... Read full article
Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond
For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article
The Climate Reality Project Goes Big and Goes Virtual
Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article
Your Virtual Events May Engage - But Are They Profitable?
How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article
B2B Experiential Marketing in a COVID-19 World
In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B... Read full article
Virtual Event Sponsorship Ideas
While events are being pivoted to virtual so are the sponsorship engagements. Here are some tips to keep your sponsors engaged.... Read full article
Here For You: Zoom Tips
During these unprecedented times, technology has been a vital tool. We have put together a list of safety tips to keep unwanted guests away. ... Read full article
Here For You: Virtual Team Building
The COVID-19 pandemic has revolutionized the way teams connect and work. With modern technology, it is easier than ever to stay engaged and connected with your employees remotely.... Read full article
Can’t Host Events? Pivot To Digital!
Many company are pivoting their events from live to virtual events. Facebook and Microsoft has announced all their events will be virtual until summer 2021. This webinar is to help companies or organizations who are looking to build on their existing... Read full article