Articles in B-to-B & Direct Marketing Agencies, Millennial Marketing and Event Execution & Operations

Connections Happen: Here. There. Anywhere. Virtual Series

by Exhibit Concepts, Inc.

Creative and resilient marketers are thinking beyond the booth to other ways to foster connections.  Here. There. Anywhere...... Read full article

SAFE SUCKS: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored

Our new paper — Safe Sucks: A B2B Marketer’s Guide to Ideas That Refuse to Be Ignored — implores marketers to ask themselves, “Why would anyone pay attention to this?”... Read full article

Chief Marketer Recognizes Wilson Dow, Leading 2021 B-to-B Experiential Agency

by Wilson Dow

Chief Marketer Unveils 2021 Chief Marketer 200: Exclusive List of Top Brand Engagement and Experience Agencies... Read full article

How to Be a Model Brand in Times of Crisis

by Steve Randazzo

In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

Experiential Marketing in A Post-Covid World: What Comes Next?

by Pro Motion, Inc.

The world has changed a lot in the past few months. We’ve all had to learn new terms and concepts: isolation, antibodies, shelter in place, social distancing, and more. Our home lives have had to adjust -... Read full article

Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise

Trust is the precursor to any meaningful relationship in life and business. In fact, being the most trusted in your industry can deliver significant competitive advantages.  ... Read full article

How To Measure the ROI from B2B Roadshow Tours

by Pro Motion, Inc.

Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure.  Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article