Articles in PR & Communications Agencies, College & Youth Marketing and Event Execution & Operations

Connections Happen: Here. There. Anywhere. Virtual Series

by Exhibit Concepts, Inc.

Creative and resilient marketers are thinking beyond the booth to other ways to foster connections.  Here. There. Anywhere...... Read full article

Lifestyle Expert Julie Edelman to Serve as Brand Advocate and Military Channel Podcast Host

by bBiG Communications Inc.

Julie Edelman joins bBIG Communications, Inc. to serve in a new role as Executive Brand Innovation, Strategy & Spokesperson.... Read full article

How to Be a Model Brand in Times of Crisis

by Steve Randazzo

In a recent blog, we wrote about what the world of experiential marketing might look like in a post-Covid-19 world. In some parts of the world, including parts of the U.S., restrictions are lifting and people are able to gather in person again...... Read full article

Win the Holiday Selling Season

by bBIG Communications

Are you prepared for a Holiday Selling Season like no other? We expect the holiday selling season to be like none other with companies sacrificing profit for creative lead generation programs. It doesn't have to be a free-for-all. ... Read full article

Mitigate the Health Risks of Your Meetings and Events: Prevent, Detect, and Respond

For events to resume in a safe way, planners will be required to have rigorous plans to prevent, detect and respond. ITA Group formed a special task force - read our best practices for assessing risk and other operational considerations.... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

Your Virtual Events May Engage - But Are They Profitable?

How much is your event worth? Will your audience pay to attend a virtual or hybrid version? Can you predict breakeven and positive ROI numbers? Read how we developed a virtual event ROI calculator to help one client and download a sample tool.... Read full article

6 Pro Tips to Humanizing Virtual Events

by Sophia Duplin

Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc.

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc.

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article