Articles in PR & Communications Agencies, Personalization Technologies and Event Execution & Operations

On-Demand Staffing and the Gig Economy

With Uber's latest announcement of their on-demand staffing service, and since event staffing is the bread and butter of our business, Hype's CEO & founder weighed in on the subject of on-demand staffing and the gig economy.... Read full article

An Interview with an Experiential Marketing Vampire

VentureFuel, an incubator of new marketing trends and technologies contracted by VC's and marketers, interviewed Patrick West to see what "experiential marketing" was really all about.... Read full article

The 2018 IT List Top 100 Award

For the 12th consecutive year, Broadstreet has landed a spot on the Event Marketer Top 100 IT List as one of the top Event Agencies in America!... Read full article

Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

How to Evaluate Your Event Marketing Program

Regardless of your program's goals, the first step is to document quantifiable objectives. Be as specific as possible and base your objectives on historic, real information.... Read full article

2016 Pokémon World Championship

by ImagiCorps

The Pokémon Company International chose ImagiCorps as their partner to produce the 3-day multinational 2016 World Championship tournament in San Francisco, California.... Read full article

Founder of Promotional Modeling Agency Shares Tips for Being Authentic in Today's Economy

by PRNEWSWIRE

In looking at the businesses that are well-known for their authenticity, Runway Waiters found three key behaviors they all had in common. In order to build an authentic brand that people can trust, these three behaviors will be vital.... Read full article

Microsoft Reactor Program Launch by ImagiCorps

by ImagiCorps

Microsoft Central Marketing Organization (CMO) partnered with ImagiCorps to create a small business incubator program called "The Reactor" which launched in NYC and Philadelphia in 2016. ... Read full article

The Importance of Face to Face Training

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.... Read full article

Experiential Events: Creating Connections On-site

Here at Hype, we understand that successful event staffing requires more than just a fancy app – it takes human connection.... Read full article