Articles in B-to-B & Direct Marketing Agencies and Event Staffing

What Rogue Women Can Teach Us All

On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article

RCS Wins “Future Best of Show” at NAB 2019

At NAB 2019, RCS Sound Software was awarded "Future Best of Show". Their minimalistic booth design allowed the award-winning Zetta Cloud Solution to shine.... Read full article

How to Manage a Trade Show New Build

You don't have to manage a trade show build alone. Finding the right exhibit house to partner with will ensure a successful project in the end.... Read full article

Exhibit Concepts Receives “Small Business of the Year” Award from DOE

Exhibit Concepts was presented the 2018 "Small Business of the Year" award from the DOE for their work with the American Museum of Science and Energy.... Read full article

Why You Should Hire Event Staff to Help Build Your Brand

Without strong field staff, it doesn’t matter how much planning and budget goes into your marketing campaigns. What does matter is making sure you have a highly skilled team in place to help your brand succeed.... Read full article

Creating the Ultimate Experience

Real-life examples will help you apply our proprietary i|xperience framework and get the business results you want from your meetings and events.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article