Articles in Event Staffing and Event Execution & Operations

What Rogue Women Can Teach Us All

On May 7, 2019, Rogue Women was staged to bring together women in marketing, investing and start-ups to collaborate, debate and create a forum of ideas.... Read full article

How to Manage a Trade Show New Build

You don't have to manage a trade show build alone. Finding the right exhibit house to partner with will ensure a successful project in the end.... Read full article

How to Incorporate the Five Senses into your Booth Experience

Leaving a lasting impression at your trade show booth is important. Here is how our clients appealed to the five senses and increased engagement.... Read full article

Why You Should Hire Event Staff to Help Build Your Brand

Without strong field staff, it doesn’t matter how much planning and budget goes into your marketing campaigns. What does matter is making sure you have a highly skilled team in place to help your brand succeed.... Read full article

Maximize Your Event Investment: Brand Experience Strategies for Marketers

Does your event strategy align with your marketing strategy? Connect the dots and set yourself up for success with our event strategy guide and planning worksheet.... Read full article

Attracting New Audiences Through Deeper Insights

Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article