Articles in Event Staffing and Exhibits: Outdoor Structures

Who’s your Consumer? B2B Event Activation in 2019

It takes a special skill set to represent a B2B business well at an event. Part teacher, part coach, part actor: it is a combination of things your staff will need to represent your business’ values.... Read full article

Airstream Alumapalooza: Taking Design Research a Step Further

Exhibit Concepts visited Airstream's Alumapalooza 2019 to prepare to tell Airstream's story for their Heritage Center, coming in 2020.... Read full article

Street Team Marketing 101: 8 Tips for Successful Activations on the Road

Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article

Can In-Booth Presentations Draw a Crowd?

How can your business draw the right leads at a trade show? Here's how to plan perfect in-booth presentations that will leave a lasting impression.... Read full article

Why You Should Hire Event Staff to Help Build Your Brand

Without strong field staff, it doesn’t matter how much planning and budget goes into your marketing campaigns. What does matter is making sure you have a highly skilled team in place to help your brand succeed.... Read full article

How to Optimize Engagement with Your Staffing Agency Partner

With customers becoming more aware of what they expect from their favorite brands, all the more reason to find the right professionals to help you win them over at your next event. ... Read full article

How to Choose the Best Experiential Staffing Agency

Brand ambassadors, product demonstrators and event support staff ultimately act as the ‘face’ of your brand, so it’s crucial to choose the best possible team for the task. We've compiled key factors to consider before planning your next activation.... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

How Experiential Marketing Can Boost Your Brand During the Holidays

For sales-hungry retailers, brands and advertisers, Christmas is the busiest event on the calendar. Right now, most marketers are gearing their strategies towards holiday-themed events and festive campaigns.... Read full article

The Journey To Exceptional: Time Obsessed

Walk-out music fills the room and the audience exits. Clients exchange hugs and heartfelt congratulations with the production team. It was a great event – well-conceived and beautifully executed. The client-in-charge – exhausted, frazzled, e... Read full article