Articles in Event Staffing and Exhibits: Set Design & Construction

Who’s your Consumer? B2B Event Activation in 2019

It takes a special skill set to represent a B2B business well at an event. Part teacher, part coach, part actor: it is a combination of things your staff will need to represent your business’ values.... Read full article

Exhibit Concepts Names Daniel Arnold Project Management Director

Exhibit Concepts, INC. (ECI) has named Daniel Arnold, Project Management Director.... Read full article

4 Award-Winning Museums You Must Check Out

Whether you live near or are traveling nearby, these four award-winning museums tell powerful stories that are worth a visit.... Read full article

The Qualities to Look for When Partnering with an Exhibit House

Your exhibit house should act as an extension of your team. Here are some key qualities to look for in an exhibit partner.... Read full article

Trade Show Trends to Inspire Your Next Exhibit

Planning a successful event calendar includes eyeing the latest trends and insights that can make our exhibit booth brand experiences even better. That's where the Freeman Trend Lab comes into play.... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article

Trade Show Measurement: Key Metrics for Success

From lead data to web analytics, familiarizing yourself with these key trade show metrics and formulas will help you evaluate success and where to improve.... Read full article

Why Your Exhibit House's Account Management Team and Processes Matter

When choosing an exhibit house, it's easy to just put focus on creativity. This is how processes and partnership affect the success of your booth. ... Read full article

Girl Power: 4 Women-Owned Businesses that Inspired Us at WBENC 2019

When walking the show floor at WBENC 2019, I visited with several inspiring women-owned businesses. These are their stories. ... Read full article

Street Team Marketing 101: 8 Tips for Successful Activations on the Road

Not only do road trips offer an important right of passage for American youth, they also are critical to the growth of businesses. Examples like Red Bull’s famous Mini Cooper or the earlier Oscar Meyer Wienermobile have proven how powerful it can be ... Read full article