Articles in PR & Communications Agencies and Event Staffing

6 Pro Tips to Humanizing Virtual Events

by Sophia Duplin

Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article

People Need People, Part 2: Building Emotional Connections

by Pro Motion, Inc.

People need other people. This very human need has been more difficult to achieve in this time of mostly digital and virtual communication. Luckily, one of the other big parts of what people need — emotional connections — can be built right now.... Read full article

Guide To Experiential Marketing Roadshows For B2B Brands In 2020

by Pro Motion, Inc.

Over the last decade, consumers have learned to shop differently. That is also true for B2B (business-to-business) companies, which is why marketers must adapt to avoid business failure or extinction. ... Read full article

Experiential and COVID-19 – Looking Ahead

As we look ahead in the COVID-19 recovery timeline, the power of IRL activations will be more important than ever once social distancing restrictions are lifted as it is human nature to crave interaction and experience.... Read full article

People Need People, Part 1: The Benefits Of Face-To-Face Physical Communication

by Pro Motion, Inc.

As we all know, this is a difficult time — for ourselves, our families, and the whole world. As a company who thrives on working directly with other people, we thought this a good moment as any to reflect on an irrefutable fact: People need people.... Read full article

One Pivot Leads to Another and Everybody Wins!

When software giant Pegasystems made the decision to pivot PegaWorld iNspire from live to virtual, a lot had to change in the course of less than a week. In addition to all of the content planning, logistics, and communications, there was the matter ... Read full article

Guide to Experiential Marketing

by Pro Motion, Inc.

If you are eager to jump on the experiential marketing bandwagon, you will need to understand what experiential marketing is, how your brand can benefit from it, and how you can integrate it into your marketing strategy.... Read full article

How To Incorporate The Senses Into Your Next Experiential Marketing Campaign

by Pro Motion, Inc.

How have you engaged the five senses to build an emotional connection with your customers? Your senses are constantly detecting subtle hints that drive curiosity and lead to action.... Read full article

5 Traits You Need to Be a GREAT Brand Ambassador

What does it take to be a GREAT brand ambassador? Five highly desired traits are: being reliable, possessing a positive attitude, being skilled at conversation, being able to enjoy talking to strangers, and being able to think on your feet.... Read full article

What Are The 10 Best Experiential Marketing Campaigns Of 2019? (Part 1 Of 2)

by Pro Motion, Inc.

Experiential marketing doesn’t look like it’s losing popularity. 91% of consumers say they have more positive feelings about a brand after attending experiences, and 65% of brands report that experiential programs are directly related to sales. ... Read full article