Articles in Event/Experiential Agencies

Designing Memorable Live Experiences

Experiences and memories are made through physical connections with one another, and for brands it’s increasingly becoming a necessary element of the marketing mix. ... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

Putting Event Data into Action

In today’s data-driven world, most event marketers find themselves lost in a sea of metrics. 46 percent of marketers feel their top data challenge is not gathering enough, but analyzing the data they have. So how can you measure up?... Read full article

Exhibit Like an Expert

We created this handy guide for anyone who’s new to the process or looking for tips on getting your booth to the right place at the right time for the lowest possible cost.... Read full article

The Value of Brand Experience

Did you know that 84 percent of executives believe that in person events are critical to their company's overall success (Source: Bizzabo) and nearly nine out of ten companies use event marketing data to inform wider marketing strategies. ... Read full article

10 Steps to Prepare for Your Exhibit Experience

When you’re an exhibitor, there are many logistical details to manage. If you’re not prepared, life on the expo floor can quickly become confusing and frustrating. ... Read full article

Trade Show Trends to Inspire Your Next Exhibit

Planning a successful event calendar includes eyeing the latest trends and insights that can make our exhibit booth brand experiences even better. That's where the Freeman Trend Lab comes into play.... Read full article

The Key to Successful Brand Experiences (That Many Brands Are Missing)

Because it can be so difficult to reach a target audience with relevant brand experiences that stand out and get noticed, many brands scattershot their efforts across too many channels, hoping that something will stick. There’s an easier way!... Read full article

Mobile Tour Brings the Product to the People

A Case Study: Hands-On Experience for Clients and Prospects... Read full article

6 Storytelling and Brand Continuity Tips for Trade Shows from Museum Experts

Museums are experts in storytelling. From their playbook, you can learn from their approach and apply “museum planning” theory to your next event.... Read full article