Articles in Event/Experiential Agencies

Engagement First: Why Experiential is the Key to TV & Film Marketing

by MC² Knowledge

We describe the history of how film marketing is linked with experiential since the very beginning. ... Read full article

Experiential Marketing Metrics: How to Measure Success

by MC² Knowledge

Our time tested ways to test the effectiveness of a successful event. ... Read full article

From Start to Finish: What to Expect When Working With an Event Marketing Agency

by MC² Knowledge

This is what you should expect when working with experiential agency partners. ... Read full article

Takeaways from 2018: 5 Experiential Marketing Trends to Make Note of Moving into 2019

by MC² Knowledge

This past year, we saw a lot of exciting experiential marketing trends that are sure to change the experiential game in the new year ahead. ... Read full article

Four Things Video Production Taught Me About Event Marketing

Event marketing and video production have more in common than you may think. Here are four keys everyone in event marketing can learn from video production.... Read full article

Searching for Lead Generation? Top Assets To Secure With A B2B Event Sponsorship

Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.... Read full article

The Trade Show Program RFP Template

The Trade Show Program RFP Template is best for larger companies who attend multiple shows a year (commonly referred to as a program) and have extensive requirements for their exhibit house. This comprehensive template covers all aspects of business ... Read full article

The Trade Show Program RFP Template

The Trade Show Program RFP Template is best for larger companies who attend multiple shows a year (commonly referred to as a program) and have extensive requirements for their exhibit house. This comprehensive template covers all aspects of business ... Read full article

How Experiential Marketing Can Boost Your Brand During the Holidays

For sales-hungry retailers, brands and advertisers, Christmas is the busiest event on the calendar. Right now, most marketers are gearing their strategies towards holiday-themed events and festive campaigns.... Read full article

The Journey To Exceptional: Time Obsessed

Walk-out music fills the room and the audience exits. Clients exchange hugs and heartfelt congratulations with the production team. It was a great event – well-conceived and beautifully executed. The client-in-charge – exhausted, frazzled, e... Read full article