Articles in Event/Experiential Agencies

INSIDE FANFEST: Daytona 500

NASCAR events are a big deal for Ford whose research shows that out of 75 million fans of the sport, four million of them attend the races every year. The research also shows that 39 percent of them are new car intenders, meaning they're people...... Read full article

Opening Doors: On-Site Tips for What Works & Why

A successful EBC attendee experience requires a variety of elements coming together to create an experience that impresses the customer and moves the dial on business. Three points to keep in mind when you're building the strategy for successful...... Read full article

EBCs: Marketers Leverage Executive Briefing Centers to Engage Customers and Prospects in More Intimate Environments

As prospects have less time to attend traditional trade shows and customer summits, and as brands press on to create quality time with prospects away from the eyes of competitors, EBCs fill the void.... Read full article

SAP Steps Up: Inside SAPPHIRE NOW, One of the Year's Most Successful Proprietary Events

It is considered one of the year's most successful proprietary events and one of the event industry's most impressive reinventions. What was once SAP's Sapphire was reinvented as SAPPHIRE NOW, a redesigned, reengineered and rewired digital...... Read full article

INSIDE FANFEST: Super Bowl

Maxim magazine can sure throw a party. During the Super Bowl it celebrated the game Texas-style with The Maxim Party State Fair powered by Motorola Xoom on Feb. 5 at Centennial Hall at Fair Park (home of the annual Texas State Fair). The party was...... Read full article

Seven Keys to Creating Best-in-Class EBCs

In addition to being a significant investment that requires a great deal of internal support, both the initial design and execution of the EBC and the ongoing support of the center can require a greater allocation of time and money than many other...... Read full article

INSIDE FANFEST: NCAA Final Four Bracket Town

March Madness is all about college basketball and its fanatical fans, and this year was no exception at Houston’s George R. Brown Convention Center, home of the 2011 NCAA Bracket Town fan experience. Thousands of attendees of the Final Four...... Read full article

Women In Events: A Course In Confidence

A Course in Confidence. Senior Marketers talk about the unique challenges of being a woman in the event industry.... Read full article

Proprietary Events Heat Up: Spending on proprietary events on the rise

Event departments around the world are expected to double their financial commitments to the red-hot proprietary event trend in 2013. Proprietary events, the ownable, single-brand-produced events that so many Fortune 1000 companies are rolling...... Read full article

Proprietary Events Whitepaper

Cool info and a case study on SAP's Sapphire NOW!... Read full article