Articles in Fairs/Festivals and Exhibits: Set Design & Construction

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Featured Resource - Trade Shows: Renting vs. Buying

Trade Shows: Renting vs. BuyingRenting, buying, or a combination of both: you have options for your next trade show. This infographic will help you decide the best approach for your unique situation.... Read full article

Top 5 Trade Show Trends for 2018

It often feels like the only constant in the face-to-face marketing industry is that it’s continuously evolving. New design trends, innovative use of materials, technology advances-it is challenging to stay on top of the latest innovations. ... Read full article

New 3D CNC Foam Technology Changes the Game in Event Marketing

by Mike Dudek

Britten's recent investment in Foam3D™ has given current and prospective clients a new way to advertise. Foam CNC carving technology allows you to turn a drawing or photo into a foam replica of any size or detail. ... Read full article

Exhibitions Mean Business for Face-to-Face Marketing

Recently, over 100 individuals from our industry gathered to speak to our representatives on Capitol Hill during Exhibitions Day. The annual fly-in is led by the International Association of Exhibits and Events (IAEE), and 2017 was the fourth...... Read full article

10 Crucial Steps to Prepare for a Successful Trade Show

You’ve made the decision to attend a trade show and you’ve allocated a lot of your marketing budget to the event. So, what steps can you take to make this a successful investment? There are many variables and complexities involved in exhibiting so... Read full article

Common Mistakes Made by International Exhibitors (And How to Avoid Them)

Are your booth staffers greeting French-speaking attendees in English at a show in Paris? Does your English marketing tagline make sense when translated into Portuguese? ... Read full article

Experience the Value of Partnership

So, how important is partnership in a face-to-face marketing program?... Read full article