Articles in Fairs/Festivals and In-Store, Shopper Marketing & Sampling

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Event Staffing Executive Insights From President of Productions Plus

President of Productions Plus, Hedy Popson, tells us how the role of the brand ambassador has changed and what brands need to do to stay on trend.... Read full article

New 3D CNC Foam Technology Changes the Game in Event Marketing

by Mike Dudek

Britten's recent investment in Foam3D™ has given current and prospective clients a new way to advertise. Foam CNC carving technology allows you to turn a drawing or photo into a foam replica of any size or detail. ... Read full article

Top 5 Training Tips for a Successful Demonstration Program

Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.... Read full article

What Makes a Great Brand Ambassador?

National event staffing agency Productions Plus shares three qualities they look for in a great brand ambassador, and why this should be important to you.... Read full article

5 Ways P+ Finds The Perfect Talent for Your Brand

A National Talent Recruiter for Productions Plus, to tell us her secrets on how she finds the perfect talent for your brand.... Read full article

8 Reasons Why Our Demonstrators Sell more

Companies like Coravin, Philips, Nespresso, De’Longhi, illy, The Cookware Company and more have been putting their trust in Productions Plus demonstrators nationwide for years. Here are 8 reasons why.... Read full article

5 Reasons Why You Need to Demo

Brand Marketing is about lasting impressions. If you want to increase brand awareness and sales, you need to be doing in-store product demonstrations. Here is why.... Read full article

Productions Plus Heads to CES!

CES is the place to be in January for those in the business of consumer technologies. Over 3,800 exhibiting companies will be showing off their latest goods. With all that high-tech innovation, brands need to get creative in order to stand out...... Read full article

4 Ways to Get Hired as a Brand Ambassador

For over 33 years, Productions Plus has been recruiting nationwide for brand ambassadors (BAs). We look for talent who can embody the feel of the brand, language, style, and target market. We staff a variety of national events, trade shows...... Read full article