GMR Earns Double Honors in 2014 Ex Awards


We’re honored to be one of just a few agencies to earn multiple wins in the 2014 Ex Awards. The awards ceremony was held last week in Salt Lake City as part of the Event Marketing Summit, the world’s largest conference on experiential marketing.

EX AWARD: BEST USE OF GUERILLA/STREET MARKETING

Client: William Wrigley Jr. Co.
Campaign: Excel Gumergency
Agency: GMR Marketing

Why it's a winner: This provocative and playful campaign turned what could have been a simple sampling strategy for a broad target into one that generated real-time social engagement and share-worthy content both on the brand’s social media pages and on the vehicle’s social wall.

GOLD: BEST BUZZ MARKETING/INFLUENCER PROGRAM
Client: MillerCoors
Campaign: Miller Time Internship
Agency: GMR Marketing

(Learn more about these programs!)
http://bit.ly/1nsoSve

5000 S. Towne Dr.
New Berlin, Wisconsin 53151
United States

5000 S. Towne Dr.
New Berlin, Wisconsin 53151
United States

May 15, 2014

By Beth Pahlicek