Hidden Gems Awards: Wilson Dow Recognized for Top B-to-B Product Launch Event
The bigger, the better? Event Marketer, a leading industry publication, debuted the Hidden Gems Awards representing their first awards program focusing on B-to-B events with less than 5,000 attendees. Wilson Dow Group, a creative production agency dedicated to uniting and activating audiences through the power of shared experience, was recognized for the unveiling of the world’s largest cruise ship, Royal Caribbean’s Symphony of the Seas. In the Best Product Launch Event category, Wilson Dow’s cruise naming event proudly earned judges’ honors.
According to Event Marketer, these Hidden Gems bring to life some of the “big ideas, big creative and big thinking—shared by the sector’s smaller events”. All submissions were evaluated based on attendee experience, notable innovations, design and technology, and overall results by a panel of brand-side judges. The Symphony of the Seas launch event garnered 6.4 billion impressions across media coverage and social buzz, including earned coverage from Forbes, USA Today, Business Insider, and more. The production exceeded expectations, sending audience members through a sensory-filled experience that included a carefully synchronized 200+ talent over a two-hour period, effectively bridging creative concept to flawless execution all while elevating the brand message to the audience.
“By blending live thematic experiences with strategic communications, we blurred the boundaries between traditional cruise naming ceremonies and high-energy, experiential moments,” said Wilson Dow Co-Owner and Chief Creative Officer, Mark Dow. “Our team brought to life the theme and purpose of this event – Symphony’s innovative and bold spirit - by permeating the event with meaningful sights and sounds to spark engagement and brand love.”
To view Event Marketer’s Hidden Gems Awards, click here.
About Wilson Dow Group
Wilson Dow Group is a creative production agency dedicated to uniting and activating audiences through the power of shared experience. For over 23 years, Wilson Dow has cultivated teams of world-renowned creatives, strategists, instructional designers, and specialized production teams to partner with global clients including Domino’s Pizza, Genentech, Cognizant, Lilly, Royal Caribbean International and more. The company designs and delivers live experiences for audiences that engage around a shared purpose, prepare with critical knowledge and skills, and inspire with meaningful stories that spark change. Wilson Dow Group is headquartered in Chicago with satellites in San Francisco and New York. For more information, visit wilsondow.com.
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Illinois, Illinois 60605