How To Incorporate The Senses Into Your Next Experiential Marketing Campaign
Do you remember the last time you walked into a room, smelled something like a freshly baked pie or chocolate chip cookies, and a warm, pleasing memory washed over you? Maybe it reminded you of baking cookies with your mom. Or perhaps it brought back pleasant memories of Thanksgiving. Whatever the aroma, it brought back a vivid memory and a good feeling that made for a better day.
Brands need to create sensory experiences to build emotional connections with their consumers. Check out this article!
Of course, all of this can be hard to apply if you are new to applying the senses in creative ways. Luckily, Pro Motion has decades of experience creating engaging, fun, and effective campaigns. We’re here to help your brand — Give us a call today at 636.577.8507.
Ready to learn more about experiential marketing? Check out Steve Randazzo’s book, Brand Experiences: Building Connections in a Digitally Cluttered World. Click here to download 2 free chapters!
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