Articles in Content Marketing Services and Interactive Technologies

Introducing Impact – the industry’s first data-driven reporting tool

by Elevate Staffing

– Live data insights can help brands to improve ROI from event activations by 35%* ... Read full article

7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

You already know that webinars are among the greatest ways to reach and educate your target audience. From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive am... Read full article

How to Transform a Webinar Series Into a Lead Generation Machine

Hosting a webinar is a great way to present your company’s products and services to a virtual room filled with prospective clients and customers. But if you ask us, hosting just one isn’t enough to generate substantial leads for your sales pipeline.... Read full article

Building a Lead Generation System in 2021 – Incorporating Webinars and Other Virtual Events

Webinars are one of the greatest tools in a lead generation system because they allow companies to personally engage with prospective customers, regardless of their physical location, and gain valuable feedback that can enhance further promotions.... Read full article

Why Virtual Event and Webinar Marketing Is the One Tactic Marketers Can’t Afford To Miss in 2021

There are a lot of obvious reasons why virtual events and webinars are a must in 2021. If you’re exploring new marketing avenues for your business, keep reading. ... Read full article

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

The Climate Reality Project Goes Big and Goes Virtual

Following the impact of the coronavirus pandemic The Climate Reality Project quickly realized that their in-person training forums would have to be completely reimagined. Our team at Hartmann Studios was proud to step up and take on the challenge. ... Read full article

The 10 Types of Webinars Everyone Is Doing

The 10 types of Webinars everyone is doing; Continuing Education, Employee Training, Product Demos, Customer Onboarding, Corporate Communications, Lead Generation, Customer Retention & Nurturing, Branding, Association Membership, Panelist Discussions... Read full article

Digital marketing trends white paper - Innovations that will impact marketers in 2020

2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article

Build vs. Buy: How to Know When You Should Buy Software Over Building In-House Solutions

by ADAM SAUNDERS

How do you tap into modern software technology to grow its revenue? You’ve got two choices: build your own solution in-house, with all the management & upkeep required, or buy a solution from a vendor.... Read full article