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2022: Setting the Stage
The new year is upon us and with it comes renewed optimism. As we slowly rebound, what are we expecting in 2022, and beyond? ... Read full article
What's Keeping B2B CMOs Up at Night?
DemandLab's CEO, Rhoan Morgan, has advised many marketing executives throughout the years. While their backgrounds, industries, and resources may differ, the top 5 challenges that tend to keep them up at night are similar. ... Read full article
Guarantee ROI to your Virtual Event Sponsors & Exhibitors With These 8 Simple Ideas
Guarantee ROI by delivering On-Demand Content, Sponsored Segments, Listening to your Audience, Incentives, Microsites, Exclusive Information, Continuing Education & Certifications... Read full article
6 Pro Tips to Humanizing Virtual Events
Humanize Your Virtual Events with 1. Free Stuff 2. Networking & Breakouts 3. Interactive Features, Simu-Live Presentations 4. Social Media 5. Surprises 6. Live Entertainment ... Read full article
The 10 Types of Webinars Everyone Is Doing
The 10 types of Webinars everyone is doing; Continuing Education, Employee Training, Product Demos, Customer Onboarding, Corporate Communications, Lead Generation, Customer Retention & Nurturing, Branding, Association Membership, Panelist Discussions... Read full article
Digital marketing trends white paper - Innovations that will impact marketers in 2020
2020 promises to provide brands with fresh opportunities - Our experts reveal the innovations that will impact marketers in 2020 and beyond... Read full article
Intent-Based Marketing
See why leading marketers from GE, Salary.com, Gartner and Bulldog Solutions all use intent data to outperform the competition.... Read full article
Maximize Your Event Investment: Brand Experience Strategies for Marketers
Does your event strategy align with your marketing strategy? Connect the dots and set yourself up for success with our event strategy guide and planning worksheet.... Read full article
Attracting New Audiences Through Deeper Insights
Don't ignore the #1 rule of #marketing success: Know your audience! It takes time to really understand their needs and preferences. Our new guide can help marketers navigate and grow audiences using segmentation and data.... Read full article
How Do I Implement Experiential Marketing Technology?
For some, implementing experiential marketing happened all at once; others, it has taken years. It all depends on the goals of your organization and marketing department at large. Here's everything you need to know. ... Read full article