Articles in Marketing Automation

How Porsche Canada Used Limelight’s Software to Create Safe and Contactless Consumer Experiences

by Limelight

Due to COVID restrictions, Porsche Canada implemented strict safety protocols in accordance with local and provincial guidelines, without compromising on customer experience.... Read full article

How companies are adapting to help fight COVID-19

by Limelight

Companies around the world have adapted their operations in the recent fight against coronavirus. Some have completely repurposed their operations to help build the equipment needed to treat the influx of patients with COVID-19. ... Read full article

Experiential Marketing: Top Challenges And How To Overcome Them [Executive Research]

by JULIA MANOUKIAN

Disconnected, hard to run, measure and scale. These probably aren’t the words that come to mind when you think of experiential marketing, but unfortunately, it’s the reality many brands are facing with the channel today. ... Read full article

Build vs. Buy: How to Know When You Should Buy Software Over Building In-House Solutions

by ADAM SAUNDERS

How do you tap into modern software technology to grow its revenue? You’ve got two choices: build your own solution in-house, with all the management & upkeep required, or buy a solution from a vendor.... Read full article

How Progressive Brands Approach ROI Measurement

by JULIA MANOUKIAN

When it comes to experiential marketing ROI, what matters more: intangible brand value or hard numbers? Can you have one without the other?... Read full article