Microsoft Office Taps Advantage For Brand Partnership Work


Stamford, CT (November 14, 2017) – Advantage, an IPG company, announced that it has been named Microsoft Office’s partnership marketing agency. Through the relationship, Advantage will support Office in developing strategic brand-to-brand marketing partnerships to further strengthen the Office brand with key audiences.

 

“Over the past several years, we’ve seen a significant increase in the number of brands exploring and successfully using brand partnerships to further communicate with their target audiences,” said John Lane, Vice President at Advantage. “Working with like-minded brands provides efficiencies and the unique opportunity to amplify a brand’s communications.”

John Lane Partnership Marketing Quote

 

Advantage has previously supported Microsoft in brand-to-brand partnership development for Microsoft Surface and activation of Microsoft’s 2017 Special Olympics World Winter Games global campaign.

 

“Thanks to artificial intelligence, Microsoft is evolving its productivity tools, and introducing new apps like Microsoft Teams that are designed to drive creativity and collaboration in the modern workplace. Given this innovation, we’re beyond excited to work with Office to find strategic partners to innovate, storytell and drive greater organizational value during such a pivotal time in the industry,” added Lane.

 

For the original article on Advantage's website, click here: http://www.advantagemrktg.com/microsoft-brand-partnership/

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290 Harbor Drive
2nd Floor
Stamford, Connecticut 06902
United States

November 14, 2017

By Andrew Cohn