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Angry Orchard Brings Traditional Cider Back to the US
Angry Orchard wanted to take their iconic tree house on the road to connect face-to-face with customers and create a memorable experience around their brand. ... Read full article
Trade Shows are Dead: Marketing Roadshows are HOT!
As many districts have gone “Back to School,” we want you to take a moment to think back on some grade school highlights. What were some of your favorite moments? Field trips? Was it the trip to the zoo, or a field day full of activities? ... Read full article
B2B Experiential Marketing in a COVID-19 World
In a world where global pandemics are now a thing we deal with, masks are the fourth item on your “wallet, keys, phone” three-tap touch, and “social-distancing” and “quarantine” are trending at all times across social media, it’s safe to say that B2B... Read full article
TaylorMade Tour Truck Offers Best View In Golf
Craftsmen took the lead in supporting TaylorMade's objective to literally rise above the golf industry to showcase their custom-tailored clubs and accessories. Together, we created the largest touring vehicle of its kind!... Read full article
Rock Your Market with Unique Event Experiences
The Glenlivet Distilling Company and Malibu Rum partnered with Craftsmen to create interactive environments that bring each brand's personality to life at the National Sales Meeting and Distributor Conference.... Read full article
Goose Island Beer Company tours the nation with Chicago style
Goose Island Beer Company teamed up with Craftsmen Industries to create a mobile sampling bar that uniquely ties to their Chicagoan roots. There was no better housing for the mobile bar than a vintage Chicago train car!... Read full article
Hands-On Technology with Destination Dell EMC
Double A Labs partnered with Craftsmen Industries to build a futuristic mobile showroom that offers hands-on experiences with Dell's portfolio of technology solutions and enterprise offerings to their consumers.... Read full article
How To Measure the ROI from B2B Roadshow Tours
Are you Getting Enough Results from Your Marketing Budget? Regardless of your current marketing strategy, it is imperative to measure, measure, measure. Not only measure, but compare your spend and your results to other brands in your industry. ... Read full article
How To Plan a SUCCESSFUL B2B Mobile Roadshow Event
In 2019, the event roadshow was one of the largest B2B marketing trends. It has become the go-to solution for B2B companies because it provides the opportunity to get face to face with customers in an open welcoming environment. ... Read full article
Tips for Planning a Successful Mobile Marketing Tour
Mobile marketing tours can be incredibly lucrative business strategies for companies across a variety of industries. As with any marketing event, however, they require a significant amount of planning and preparation to be truly successful. ... Read full article