OA EXPERIENTIAL LAUNCHES “IMMERSIVE CORE” PROGRAM
(LOS ANGELES, CA, MAY 2019) OA Experiential, a creative and production agency has launched a new initiative called the “OA Immersive Core.” The Core brings together some of the foremost immersive and site-specific theater innovators as a team in order to design remarkable brand experiences.
Immersive theater removes the stage and makes the audience a central character in a story - giving them an “insider” perspective where their choices can drive the story and give the guest a bespoke experience.
Collectively, OA’s Core has created world-renowned experiential and site-specific immersions, award-winning escape rooms, innovative single-guest experiences, and trans-media creations. Their collective expertise includes: consumer journeys, scripting, direction, gamification, experience design, video and documentation, and integrating event technology. Combined with OA’s production capabilities, they are poised to help brands create their next unforgettable experience.
In the past year, OA has created immersive experiences for brands such as NBC’s The Good Place (Winner of Best Outdoor Environment by Event Marketer), Hulu’s Castle Rock, and FX’s American Horror Story, all of which saw tremendous results. Founder and Executive Producer Matt Ford, says, “I believe we’ve only scratched the surface of how brands can utilize this powerful tool in their marketing activations. People will never get tired of human connection and a great story. OA is furthering the belief that well-crafted activations can increase consumer affinity by getting at the root of the brand story and experience.”
In addition to having these rostered artists available, OA is investing in the core’s individual work and development. By providing resources like office space, design services, event insurance, and investment in their projects, OA is cultivating their creativity outside of their brand work. Ford notes, “We’re not looking at this group as merely a set of hired hands. We want to make sure they’re able to keep creating and learning - when they get better, we get better.”
To commemorate the launch, an invite-only, immersive cocktail party will be hosted at Montage Beverly Hills for marketing executives of some of the most globally recognized brands. The experience will begin with a mailed invite which will give the guest clues about what they will experience inside guestrooms and private speakeasy bar. OA has partnered with Event Farm, an experiential marketing platform, to bring cutting edge event technology to its guests which include attendee texting, wearable tech, real-time polling and more.
Biographies and upcoming events can be found at https://oaexp.com/immersive-core/
OA Experiential (oaexp.com) is a full-service creative, design and production agency specializing in high-quality, high-visibility brand activations and immersive experiences. By creating innovative live events, OA helps brands increase loyalty and market share. OA Experiential won Event Marketer’s Best Outdoor Environment of 2018 for their design and production of NBC’s The Good Place at ComicCon.
Media Contact: Alison Wright
777 S Alameda St.
Second Floor (OA Experiential)
Los Angeles, California 90021