Articles in Personalization Technologies

Intent Marketing Inside Out - Gain a better understanding of intent marketing

Discover how you can read the signals your customers are sending as they progress through the purchase cycle... Read full article

How Progressive Brands Approach ROI Measurement

by JULIA MANOUKIAN

When it comes to experiential marketing ROI, what matters more: intangible brand value or hard numbers? Can you have one without the other?... Read full article