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Introducing Impact – the industry’s first data-driven reporting tool
– Live data insights can help brands to improve ROI from event activations by 35%* ... Read full article
REPORT: Future-Proofing the Sports Fan Experience
This new experiential research uncovers what today's younger fans are already seeking and what sponsors and teams will need to provide more of to stay competitive. ... Read full article
New Research: Experiential EQ
GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. ... Read full article
2 Crucial Considerations: How to Understand What Goes on in the Boardroom
It’s a question that has plagued event marketers for decades: what happens behind the scenes in the companies you work with to pitch your product or service?... Read full article
Lunar New Year Brings Big Branding Opportunities
In some Asian Culture, Lunar New Year is a major holiday. Time for family & friends gathering, a full feast and red pocket exchange. In China, many companies are closed during this time as employees return to their home town to celebrate the New...... Read full article