Trade Show Etiquette 101: Tips for Working a Booth (Part One)
We live in a digital world.
Comfortably behind glowing mobile phones or desktop screens, we have the chance to mold our personal and brand appearances on social networks, showing the best version of ourselves and our products.
It’s easy enough to show the best of the best online, but when it comes to working a trade show booth, it’s crucial that you deliver a consistent experience when you come face-to-face with your customers and prospects. Yes, we know how difficult it is to smile and maintain good posture for hours, but the benefits for your brand far outweigh the sore facial muscles you’ll have the following day.
When it comes to engaging with visitors in your booth, the number one rule is one we’ve known since elementary school: treat others as you would like to be treated. The bottom line is that wearing a smile, making eye contact, and engaging prospects and customers in conversation with a full understanding of your subject matter is the best way to forge relationships long term.
If you want to create a lasting impression, following these guidelines is a foolproof way to guarantee a positive, memorable experience that will result in the ROI you need.
700 Crossroads Court
Dayton, Ohio 45377