Ways to Engage Your Attendees Virtually
Pre-Event Communication & Marketing: Communication and marketing are key. Unlike an in-person event where they have to get dressed up, drive to the event, and spend more time to prepare for the event. A virtual event is simply a login to a platform. Therefore, it is very important to send out reminders and built up the anticipation of the event. In a recent virtual event, we advised the client to ask for the attendee’s cell phone number. So in addition to email reminders, the week of event and day of, a text notification was sent out to all attendees. We received great feedback for putting that in place. It reminded folks the virtual event is coming up and to tune in.
Get Attendees Involved in the Program: We are in the planning stages of a 3,000 people walk/run event and one of the ideas is on the day of the event to have a virtual DJ play during the walk and the organization lowers the volume if messages need to be communicated. The music is based on what the organizers want. This way while people are walking they can stay connected as part of the program.
Surprise and Delight Before the Event: Sending a swag prior to the event with items relevant to the event. For an upcoming conference, we are sending a box with a blue light blocking glasses, candle, custom door handle, notebook, t-shirt, and a coffee tumbler. We have a special note to go along with this kit to kick off the conference mindset. On the day of the conference, we asked everyone to wear the shirt provided. One less worry about what to wear on “top”.
300 South Raymond Ave
Pasadena, California 91105