An agency within the Interpublic Group (IPG), Advantage is built with creative and analytical services at its heart to "Make Brands Happen." We do it in 4 different ways: - By tapping into consumer passions for sports, entertainment and causes. - By telling compelling stories. - By creating lasting memories. - By designing experiences that move consumers to action. Using a suite of analytical tools and proprietary processes, Advantage provides brands with the insights and solutions to authentically breakthrough the intersection of consumers.
Advantage has been recognized as an industry leader with the following awards:
- Top 200 Marketing Agency, Chief Marketer, 2018-2019
- It List Top 100 Event Agency, Event Marketer, 2012–2018
- Best Multiplatform Marketing Campaign, Cynopsis Model D Awards, 2017–2018
- Best Places to Work in Events, Event Marketer, 2017
- IT List Top 100 Event Agency, Event Marketer, 2012 - 2017
- Best Multiplatform Marketing Campaign, Cynopsis Model D Awards, 2017
- Best Combination of Event Technologies, Experience Design and Technology Awards, 2017
- PROMO Top Shop, Chief Marketer, 2016
- Best Legacy of Change, Super Bowl 50 Host Committee, 2016
- Ex Award, Best Single Market Event, Event Marketer, 2016
- Ex Award -Best Sports Activation, Event Marketer, 2014 & 2016
Advantage Sizzle Reel
Rolling with the Rookies Season 1
290 Harbor Drive
Stamford, Connecticut 06902
- Creative Strategy & Ideation
- Sponsorship & Event Strategy
- Sponsorship Activation
- Mobile Tours
- Launch Events
- Mega Events
Don't get burned planning your next event. Here's what every event planner can learn from the Fyre Festival debacle.
Having the right assets is vital to a great event B2B sponsorship. Here are our top assets to consider for your next partnership if lead generation is a core objective of your brand.
Event marketing and video production have more in common than you may think. Here are four keys everyone in event marketing can learn from video production.
April 21, 2018 is the 11th annual Record Store Day. On this day more than 1400 independent record stores will participate to bring thousands of exclusive titles and pressings to music lovers all over the world. In celebration of #RecordStoreDay we a
Hosting an upcoming event? Read our reasons why flipping the script and exploring a unique, unconventional venue or location for your event might make a huge impact.
Advantage brings their helpful tips to know and consider when running an outdoor cold weather event
The inaugural Chief Marketer 200, a list of the top non-advertising agencies, has named Advantage as a top marketing agency of 2018. The CM200 is the world's only list of the best engagement and activation marketing agencies across 11 categories